Many, many years ago the dairy farmer was proud of his herd, and the quality of his milk. He may not have had an opinion, even, on whether or not processed milk was dangerous to your health, but he knew that the natural milk he produced and sold was one of man's best sources of protein and calcium. Gradually he was squeezed out of business by the "cow factories" -- industrial dairies that wanted to cover up the dirty milk, the infected cows, and the sour milk. These industrial dairies were eager to heat the milk to kill the germs they introduced through their factory production technology. When someone in the dairy industry watches the natural milk drinkers complain about the fact that natural milk is illegal, they chuckle. They can sit back, count their money, and pretend that it is the government that forces them to heat and chemically alter their milk. In fact, the truth is that the dairy factory industry has eagerly sought government control so that they don't have to worry about their dirty milk, infected cows and sour milk! So, when you see activists complaining about the horrors of current milk production, and complaining about the health damage done by drinking "milk," you must realize that these critics have no experience with natural milk -- so we can pick up their complaints, whether completely valid or not, and indicate that these charges against "milk" apply to processed milk -- and that natural milk is actually healthy and is NOT produced under the factory technology of the vast bulk of the current dairy industry.
FRANKENSTEIN
MEETS DRACULA
OR...
WHO ARE THOSE MASKED MEN?Played by the Dairy Industry
ROLE OF DRACULA =Played by Bozell Worldwide, Inc.
ROLE OF THE MONSTER =National Osteoporosis Foundation (NOF)
DAIRY PREDICAMENT:
Milk sales had been declining
through the 60's and 70's. More and more negative stories were appearing in the
press about milk and dairy products. In many markets, soft drink and bottled
water products were outselling milk.
DAIRY SOLUTION
Hire the BEST marketing and
public relations firm in the world to run a new advertising campaign:
BOZELL
Bozell Worldwide is the biggest
and best of the public relations firms.
http://www.bozell.com/What/milk.html
The immediate plan was to dominate WOMEN'S magazine ads. The
target audience consisted of females between the ages of 24-49.
ACCOMPLISHMENT
Bozell has invented a newer
"cooler" image for milk. By their own words, they have created a
"cultural icon."
FRANKENSTEIN
The dairy industry has invested
well over two billion dollars since 1986 by painting milkstaches on celebrities
and buying the support of Congress and a succession of presidents.
DRACULA
This creature of darkness cares little for anything but sucking blood. Morals and ethics be damned. Public relations firms work in much the same way. Cigarettes are sold to children, and those creating the "Joe Camel" ads of this world are well rewarded. Of all public relations firms, Bozell is the best. They jump the highest when so commanded.
Bozell created the famous RUGRAT AD that invited mothers to give
milk to children under the age of one, a no-no which will one day result in
big-time litigation:
110198.html
A BIG SECRET
A LETTER FROM ALICE
This week the Dairy Education Baord received a letter from Alice R., who asked:
"Who is the National Osteoporosis Foundation? I got unsolicited literature from them in the mail today. Both in brochure and website they stress (no surprise) consumption of dairy products as the primary dietary prevention of osteoporosis."
I decided to investigate and my first stop was their website.
NATIONAL OSTEOPOROSIS FOUNDATION
http://www.nof.org
This organization makes no secret of their desire
for your support. In soliciting funds, they claim to have received a $2 million
donation from a benefactor. I became curious and called the foundation.
I was told that their benefactor wished to remain anonymous. I asked if they were funded by the dairy industry and was told that they could not reveal that, but the corporate donations were less than 1% of all money raised.
I informed them that if they received federal funds, they would
have to reveal the sources of other money and requested their brochure.
WAS I IN STORE FOR A SHOCKING SURPRISE!
There on page 23 of the brochure
was a photograph of the donor in question, Toni Stabile of the Madeline C.
Stabile Foundation. Her picture and name were prominently displayed. That's no
way to remain anonymous. I was lied to.
FOOL ME ONCE, SHAME ON YOU
FOOL ME TWICE...SHAME ON ME!
SOURCES OF REVENUE
A chart on page 29 reveals that 33% of this organization's revenue came from CORPORATE sources. I had been told that only one percent was corporate.
While over $9 million dollars was raised, including nearly $800,000 in federally funded grants, only $145,000 was spent on actual research.
That's less than two pennies out of every dollar. Remember that
when these folks come knocking at your door.
DR. FRANKENSTEIN CREATES THE MONSTER
In 1986 the National Osteoporosis Foundation was formed. Who did the forming?
Who is behind this organization?
BELLSRING,BUZZERSSOUND,LIGHTSFLASH
Page 25 includes a list of some of the organizational donors
who
MAKE IT ALL POSSIBLE
Included in that list is the Kelloggs Cereal Company of Battle Creek, Michigan. Makes sense to me.
Also on that list is one of the most powerful dairy
organizations in America, Dairy Farmers, Inc. of Maitland, Florida.
THE SMOKING GUN
There on the list, positioned between two pharmaceutical companies, is:
BOZELL WORLDWIDE, CHICAGO, IL.
Bozell's main office is in New York. The MILK campaign
originates from the Chicago office.
BOARD OF TRUSTEES OF THE NOF
If I needed any more convincing
that something was rotten in Denmark besides the cheese, I found a stench on
page 38 that reeks of sour milk. There listed among the trustees is Robert
Heaney, MD, University of Creighton.
ADVICE FROM THE EXPERTS
If you were to call the dairy
industry toll-free number (1-800-WHY-MILK) and leave your name and address,
you'd be sent their brochure which contains "expert opinions." The
National Fluid Milk Producers marketing brochure was "developed with the
help of a variety of experts, including top chefs, registered dietitians,
leading physicians and scientists." The back cover lists an impressive
scientific advisory panel of doctors and nutritionists. One of those doctors is:
Robert P. Heaney, M.D.
The milk processors tell us that
Robert P. Heaney, M.D., is in the select group of experts whose advice one
should follow. Although Dr. Heaney must have, at one time, believed that milk
provided the best form of dietary calcium, he no longer believes what the
brochure represents. Heaney recently was asked whether milk is the best form of
calcium, and replied, "That is not the case." Dr. Heaney is also
listed as a calcium expert and Professor of Medicine at Creighton University
School of Medicine in Omaha, Nebraska. This milk expert has accepted the
evidence published in the June, 1995 issue of the American College of Nutrition.
That paper reveals that people absorb only 25 percent of calcium in milk while
absorbing 42 percent of the calcium in apple juice. One wonders if Heaney still
is considered an "expert" by the dairy industry?
THE EVIDENCE IS IN
Heaney, Bozell, Dairy Farmers,
Inc. Thirty-three percent corporate investment...er, donations. What is the one
and only agenda of this organization, formed to perform research to battle bone
disease? Remember...less than two percent of their funding went to actual
research.
HINT
They want you to drink more milk and eat more cheese. Who do you imagine is really the power behind NOF?
The question shouldn't be GOT-a-NOF? (GOT ENOUGH?) It should be:
GOT "BILKED?"
Robert Cohen author of: MILK-TheDeadly
Poison
(201-871-5871)
Executive Director
Dairy Education Board
http://www.notmilk.com
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